WhatsApp CRM
for Small Business
Automate customer replies with AI, send bulk WhatsApp campaigns, and manage all conversations in one shared inbox.
No credit card required · 14-day free trial · Setup in 5 min
Built on official WhatsApp Business API — trusted by growing teams
What is Boltly?
A WhatsApp CRM built for small businesses
Boltly is a WhatsApp CRM for small businesses. It combines three tools in one platform: an AI chatbot that handles customer queries automatically, a broadcast engine for bulk WhatsApp campaigns to segmented contact lists, and a shared team inbox where multiple agents manage conversations together.
Unlike generic CRM tools, Boltly connects directly to the WhatsApp Business API — your messages land in the actual WhatsApp app your customers already use. SMBs use Boltly to automate first responses, run promotional campaigns, and close sales without switching apps.
Features
Everything your business needs
on WhatsApp
From first message to loyal customer — every tool built for modern messaging teams.
AI Chatbot
Handle customer queries 24/7 without lifting a finger. Auto-reply to FAQs, orders, and booking requests — and escalate to a human agent when needed.
Broadcast Campaigns
Send WhatsApp messages to thousands of contacts in one click. Segment into cohorts, use pre-approved templates, and track delivery + reply rates.
Shared Team Inbox
One WhatsApp number, your whole team. Assign conversations to agents, see full chat history, and never miss a customer message again.
Flow Builder
Drag-and-drop automation builder. Create complex message sequences, conditional branches, and webhook triggers — zero code.
Contact Management
Segment contacts with custom tags and attributes. Build dynamic cohorts for targeted broadcast campaigns.
Knowledge Base
Upload documents, PDFs, and Q&A pairs. The AI retrieves the right content to answer questions accurately — grounded in your business information.
Team Routing
Route conversations to the right team or agent based on rules. Set SLAs, track response times, and ensure no customer waits too long.
How it works
Live in three steps
Most teams are up and running in under an hour. No technical knowledge required.
Connect
Link your WhatsApp Business number in minutes. We handle Meta API setup and webhook verification automatically.
Configure
Set up your inbox, build automation flows, train your AI chatbot, and create your first broadcast campaign.
Grow
Engage customers at scale. Your team gets a shared inbox, automation runs 24/7, and your AI handles the rest.
Use cases
Built for every type
of small business
From e-commerce to local services — Boltly adapts to how your business communicates.
E-commerce
Order confirmations, shipping updates, abandoned cart reminders, and flash sale broadcasts — all automated.
Local Services
AI chatbot handles appointment bookings and reminders. Never lose a lead to an unanswered WhatsApp again.
Restaurants & Food
Share daily menus, take orders via WhatsApp, and send delivery updates — without a separate app or call centre.
Real Estate
Broadcast property listings to segmented buyer lists. AI chatbot qualifies leads before your agents step in.
Education & Coaching
Course updates, payment reminders, class schedules. Automate enrolment queries and nurture leads with the chatbot.
Retail & D2C Brands
WhatsApp-exclusive promos, post-purchase feedback, and re-engagement broadcasts for lapsed customers.
Industries
Built for your business
See how Boltly works for your industry.
Comparison
Why Boltly instead of the alternatives?
See exactly what you get with Boltly that you can't get anywhere else.
Boltly vs WhatsApp Business App
| Feature | WhatsApp Business App | Boltly |
|---|---|---|
| Broadcast limit | 256 contacts | Unlimited |
| AI chatbot | ✗ | ✓ Built-in |
| Team inbox | ✗ Single user | ✓ Multiple agents |
| Contact segmentation | ✗ | ✓ Cohorts |
| Campaign analytics | ✗ | ✓ |
| Cost | Free | Free to start |
Boltly vs Email Marketing
| Feature | Email Marketing | Boltly |
|---|---|---|
| Average open rate | ~20% | ~98% |
| Response time | Hours / days | Minutes |
| AI automation | Add-on cost | ✓ Built-in |
| Two-way conversations | Limited | ✓ Native |
| Where customers already are | Declining |
Pricing
Simple, transparent pricing
Start free. Upgrade when you're ready. No hidden fees, no surprises.
Developers
Built for builders
Full-featured REST API, real-time webhooks, and native MCP server support. Integrate WhatsApp messaging into any workflow in minutes.
REST API
Full CRUD over messages, contacts, flows, and broadcasts via a clean REST API.
Webhooks
Real-time events for inbound messages, delivery receipts, and status changes.
MCP Server
Every API endpoint auto-exposed as an MCP tool — use any AI agent to send messages or trigger automations.
curl -X POST https://api.boltly.online/v1/messages \
-H "Authorization: Bearer $API_KEY" \
-H "Content-Type: application/json" \
-d '{
"to": "+1234567890",
"type": "text",
"text": { "body": "Hello from Boltly!" }
}'FAQ
Frequently asked questions
Everything you need to know about Boltly and WhatsApp marketing.
What is Boltly?
Boltly is a WhatsApp CRM for small businesses. It lets you send bulk broadcast campaigns, automate customer conversations with an AI chatbot, and manage all incoming messages through a shared team inbox — from one platform, free to start.
What is a WhatsApp CRM?
A WhatsApp CRM is a tool that helps businesses manage customer relationships directly on WhatsApp. It adds capabilities the standard WhatsApp Business app lacks — like bulk broadcasts, AI-powered automation, multi-agent inboxes, and contact segmentation.
How do WhatsApp broadcasts work?
WhatsApp broadcasts let you send a single message to thousands of contacts simultaneously. Unlike group chats, each recipient gets the message as a private conversation. Boltly lets you segment contacts into cohorts and send targeted campaigns with approved message templates.
What is WhatsApp Business API?
The WhatsApp Business API is Meta's official interface for businesses that need to communicate with customers at scale. Unlike the standard WhatsApp Business app (limited to 256 contacts per broadcast), the API supports unlimited messaging, automation, and multi-agent access. Boltly is built on the official WhatsApp Business API.
Is WhatsApp marketing legal?
Yes — WhatsApp marketing is legal when done through the official WhatsApp Business API and Meta-approved message templates. Contacts must have opted in to receive messages. Boltly enforces opt-in compliance and only uses Meta-approved templates, keeping your account in good standing.
How does the AI chatbot work?
Boltly's AI chatbot automatically responds to incoming customer messages based on your business's products, policies, and FAQs. When a query falls outside the bot's scope, it escalates the conversation to a human agent in the shared inbox. No coding required to set it up.
Can multiple team members use the same WhatsApp number?
Yes. Boltly's shared team inbox lets multiple agents handle customer conversations on a single WhatsApp number. Conversations can be assigned to specific agents, and the full chat history is visible to the whole team.
What is WhatsApp open rate?
WhatsApp messages have an average open rate of 98%, compared to around 20% for email. Most WhatsApp messages are read within 3 minutes of delivery, making it the highest-engagement channel available to small businesses.
How do I get started with WhatsApp marketing?
To get started with WhatsApp marketing, you need access to the WhatsApp Business API, an approved business account, and a tool like Boltly to manage campaigns and conversations. Boltly connects your number to the API in under 5 minutes — no technical setup required.
Does Boltly work for e-commerce businesses?
Yes. E-commerce businesses use Boltly to send order confirmations, shipping updates, abandoned cart reminders, and promotional broadcasts. The AI chatbot handles common queries like order status and returns automatically.
Is Boltly free?
Boltly offers a free trial with no credit card required. You can send broadcasts, set up your AI chatbot, and manage your team inbox before choosing a paid plan.
Customer stories
Businesses growing faster
with Boltly
We were manually replying to 200+ WhatsApp messages a day. The AI chatbot now handles 80% of them. Our team focuses on closing sales, not answering the same questions.
Priya S.
Owner, online clothing store
I run a salon with 3 staff. Boltly lets us send appointment reminders to our full client list in one click. Cancellations dropped by half.
Ravi M.
Salon Owner
Our WhatsApp broadcasts get 5x the clicks of our email campaigns. We moved our promotions entirely to Boltly.
Ananya K.
Founder, skincare brand
98%
WhatsApp open rate
vs ~20% email avg
80%
Queries handled by AI
reducing support load
5×
Higher click rate
vs email broadcasts