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Boltly is a WhatsApp CRM for small businesses. It lets you send bulk broadcast campaigns, automate customer conversations with an AI chatbot, and manage all incoming messages through a shared team inbox — from one platform, free to start.

A WhatsApp CRM is a tool that helps businesses manage customer relationships directly on WhatsApp. It adds capabilities the standard WhatsApp Business app lacks — like bulk broadcasts, AI-powered automation, multi-agent inboxes, and contact segmentation.

WhatsApp broadcasts let you send a single message to thousands of contacts simultaneously. Unlike group chats, each recipient gets the message as a private conversation. Boltly lets you segment contacts into cohorts and send targeted campaigns with approved message templates.

The WhatsApp Business API is Meta's official interface for businesses that need to communicate with customers at scale. Unlike the standard WhatsApp Business app (limited to 256 contacts per broadcast), the API supports unlimited messaging, automation, and multi-agent access. Boltly is built on the official WhatsApp Business API.

Yes — WhatsApp marketing is legal when done through the official WhatsApp Business API and Meta-approved message templates. Contacts must have opted in to receive messages. Boltly enforces opt-in compliance and only uses Meta-approved templates, keeping your account in good standing.

Boltly's AI chatbot automatically responds to incoming customer messages based on your business's products, policies, and FAQs. When a query falls outside the bot's scope, it escalates the conversation to a human agent in the shared inbox. No coding required to set it up.

Yes. Boltly's shared team inbox lets multiple agents handle customer conversations on a single WhatsApp number. Conversations can be assigned to specific agents, and the full chat history is visible to the whole team.

WhatsApp messages have an average open rate of 98%, compared to around 20% for email. Most WhatsApp messages are read within 3 minutes of delivery, making it the highest-engagement channel available to small businesses.

To get started with WhatsApp marketing, you need access to the WhatsApp Business API, an approved business account, and a tool like Boltly to manage campaigns and conversations. Boltly connects your number to the API in under 5 minutes — no technical setup required.

Yes. E-commerce businesses use Boltly to send order confirmations, shipping updates, abandoned cart reminders, and promotional broadcasts. The AI chatbot handles common queries like order status and returns automatically.

Boltly offers a free trial with no credit card required. You can send broadcasts, set up your AI chatbot, and manage your team inbox before choosing a paid plan.