Broadcast Campaigns

WhatsApp Broadcast Campaigns

Reach your entire customer list on WhatsApp in one click. Segment by any attribute, personalise every message, and track results in real time.

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A WhatsApp broadcast campaign lets you send a single message to thousands of opted-in contacts simultaneously. Unlike group messages, each recipient receives the message as a personal one-to-one conversation — maintaining intimacy at scale. Whatzapp's broadcast tool adds segmentation, personalisation variables, analytics, and AI-powered reply handling on top of the WhatsApp Business API.

How It Works

  1. 1

    Build your audience

    Select contacts using filters — tags, purchase history, location, or any custom attribute. Create a targeted cohort for your campaign.

  2. 2

    Choose your template

    Pick a Meta-approved message template. Add personalisation variables like first name, order number, or product recommendation.

  3. 3

    Send and track

    Send immediately or schedule for the right time. Track delivery rates, open rates, and reply rates in real time.

Why It Matters

Benefits for Your Business

98% open rate

WhatsApp broadcasts are opened by ~98% of recipients — vs ~20% for email. Your messages actually get read.

Personalised at scale

Every broadcast feels personal. Dynamic variables insert customer name, order details, or personalised recommendations automatically.

AI handles replies

When customers reply to your broadcast, the AI chatbot handles responses automatically — keeping the conversation going without manual effort.

FAQ

Frequently Asked Questions

What is a WhatsApp broadcast campaign?
A WhatsApp broadcast campaign sends a message to multiple opted-in contacts simultaneously. Each recipient receives it as a personal one-to-one message, not a group chat. Whatzapp's broadcast tool adds segmentation, personalisation, scheduling, and analytics on top of the WhatsApp Business API.
How many contacts can I broadcast to on WhatsApp?
With Whatzapp (WhatsApp Business API), you can broadcast to thousands of contacts in a single campaign — far beyond the WhatsApp Business App's 256-contact limit. Contact volume depends on your messaging tier.
Do contacts need to opt in to receive WhatsApp broadcasts?
Yes. WhatsApp requires explicit opt-in consent before sending marketing messages. Whatzapp's contact management tools help you collect and track opt-in status across your entire database.

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Ready to Grow on WhatsApp?

Join thousands of small businesses using Boltly to automate customer conversations, run broadcasts, and close more deals on WhatsApp.

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