Comparison
WhatsApp vs SMS Marketing
WhatsApp supports rich media, AI chatbots, and two-way conversations — all free to receive, vs per-message SMS charges.
Try Boltly Free| Feature | SMS Marketing | Boltly |
|---|---|---|
| Rich media (images, video) | ✗ | ✓ |
| Per-message cost | Paid per SMS | Free to receive |
| AI chatbot | ✗ | ✓ Built-in |
| Two-way conversations | Limited | ✓ Native |
| Read receipts | ✗ | ✓ |
| Open rate | ~98% | ~98% |
Why Boltly
Why SMBs Choose Boltly
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Send images, PDFs, videos, and buttons — not just plain text.
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No per-message fees for received messages — customers can reply freely.
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AI chatbot handles incoming replies automatically, 24/7.
FAQ
Frequently Asked Questions
- Is WhatsApp better than SMS for marketing?
- WhatsApp offers richer features than SMS — media attachments, read receipts, two-way conversations, and AI chatbots. For businesses with an existing WhatsApp customer base, it's typically more effective and cost-efficient.
- What is the cost difference between WhatsApp and SMS?
- SMS charges per message sent and received. WhatsApp Business API charges per conversation (24-hour window), not per message. For high-volume two-way conversations, WhatsApp is typically much cheaper.
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