Message Templates

WhatsApp Message Templates

Create Meta-approved WhatsApp templates for every use case. Personalise at scale with dynamic variables — approved in minutes, not days.

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WhatsApp message templates are pre-approved message formats required for sending outbound messages outside the 24-hour customer service window. Templates must be submitted to and approved by Meta before use. Boltly's template manager guides you through the creation process, highlights common rejection reasons, and manages the approval workflow — so your templates get approved faster and your campaigns launch on time.

How It Works

  1. 1

    Create your template

    Write your message with dynamic variables ({{1}} for name, {{2}} for order number). Choose category: marketing, utility, or authentication.

  2. 2

    Submit for Meta approval

    Boltly submits the template to Meta on your behalf. Most templates are approved within minutes to a few hours.

  3. 3

    Use in campaigns and flows

    Approved templates are available in your broadcast campaigns and automation flows. Variables are filled automatically per contact.

Why It Matters

Benefits for Your Business

Guided template creation

Boltly's template builder highlights common rejection reasons and best practices — improving approval rates from day one.

Reuse across campaigns

Approved templates are available to all team members. Reuse them in broadcasts, automation flows, and one-to-one conversations.

Dynamic personalisation

Every template supports dynamic variable insertion — customer name, order details, booking times, and more — making bulk messages feel personal.

FAQ

Frequently Asked Questions

What are WhatsApp message templates?
WhatsApp message templates are pre-approved message formats required for sending outbound WhatsApp messages outside a customer's 24-hour response window. They must be approved by Meta before use. Categories include marketing, utility (transactional), and authentication templates.
How long does WhatsApp template approval take?
Meta typically approves WhatsApp message templates within a few minutes to 24 hours. Templates that violate WhatsApp's commerce or business policies will be rejected — Boltly's template builder guides you toward compliant formats.
Can I personalise WhatsApp message templates?
Yes. Templates support dynamic variable insertion — e.g., {{1}} for customer name, {{2}} for order number. At send time, Boltly replaces variables with each contact's actual data, making every message feel personalised.

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Ready to Grow on WhatsApp?

Join thousands of small businesses using Boltly to automate customer conversations, run broadcasts, and close more deals on WhatsApp.

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